This book project explores Paula Scher and her revolutionary brand identities and expressive typography that always says more than what is literally displayed. Scher is known for her unique use of type that conveys emotion and big ideas through the manipulation of letter forms and expressive formatting. The graphic style of this project is a direct reference to Scher’s unique styling, using bold innovative type, eye-catching primary colors, and a clear, cohesive visual identity. The contents explores her approach to design and impact on the design world.