No rivals x UNCC
No Rivals
Art Director + Photographer
When No Rivals launched a new hat line in partnership with UNC Charlotte, on campus and social promotion of the collab was needed. The main goal of this campaign was to promote the apparel to the student body and capture the energy and culture of what it means to be part of that student body.
Through styling using Barnes and Noble apparel, posing, and using on campus locations with actual students as models, this goal was achieved. Charlotte is a campus that is deeply connected to the urban landscape and culture of the city. The student body is reflective of the widely diverse communities in Charlotte, the creative fashion scene of the city, and the driven, passionate people that make up the population. All this is reflected in the styling, composing, and editing of this project.
Images from this campaign were shared all across campus on screens, digital interactive signs, campus websites, and on multiple campus-based social medias.
