REEL TIME DEEP SEA FISHING TOURNAMENT
Destin-Fort Walton Beach
Art Director + Designer
Destin-Fort Walton Beach has made it their mission to get younger generations back outside. In their efforts to do so, Reel Time emerged. Reel Time is a deep sea fishing tournament for teams chartered by local captains of the Florida gulf. The tournament aimed to not only serve teens visiting the destination but get local teams out and involved in their local environment. That is where this campaign came in.
To spread awareness of the tournament Destin-Fort Walton Beach needed an in-market campaign that caught the attention of both local teens and their parents. Posters alone did not capture the energy of the tournament though. For an adventure packed activity, the advertising needed to live up to the experience.
Included in the campaign were branded volleyballs and beach bins. The aspects of the campaign caught the attention of teens and families that already had an inclination for adventure and active outings. We also caught teens as places they frequent everyday- coffee shops. By placing ads in places teens frequented and appealing to teens with a spirit of adventure, the campaign took off.
